Tales From the Trenches, vol. 8Authenticity - this is what brands strive for. In her article for AdAge “Brand Authenticity: Is It For Real?” Jill Byron writes, “Ditch...
Tales From the Trenches, vol. 7This is a gentle song written in memory of my friend and former bandmate Sal Ritz.
Tales From the Trenches, vol. 6Self promotion and marketing is anathema to me. I am not natural at it. I am uncomfortable with it and when I do promote myself,...