Tales From the Trenches, vol. 15

Recently, I had the opportunity to teach a class at NYU's Scoring for Advertising Workshop sponsored by BMI! We covered best practices for composing, intro to audio branding, and then on to their homework assignment: writing a mnemonic to a brief. It was a talented group of young composers: inquisitive, open-minded, and eager. Oh yes, there was some tomfoolery, but you already knew that...