Tales From the Trenches, vol. 3
If there is one thing I've learned from the discipline of audio branding, it's that words are important. Many composers fluff off creative briefs from clients for a variety of reasons, and I don't blame them. Most are poorly written. My colleagues and I joke about all the rampant clichés in the biz and the very uncreative parroting of popular briefing jargon. Tracks need to have "swagger," be "disruptive," and in years past tracks needed to be "sophisticated, elegant, and cin