Tales From the Trenches, vol. 6
Self promotion and marketing is anathema to me. I am not natural at it. I am uncomfortable with it and when I do promote myself, especially to potential new clients, I feel awkward. My wife and business partner, Valerie Koob, pushes me, but I really don’t want to do it. When it comes to selling, I am great with big concepts, strategies, even individual pieces of music, but I can’t seem to get the basics of selling myself. Forbes Magazine contributor Susannah Breslin writes,”